You Need An Evergreen Sales Funnel ~ Here's Why
What a sales funnel could be doing for you right now… so you stop leaving money on the table
If you don’t have a sales funnel… why not? Is it because…
Your course is live so you can’t sell it as a passive income stream?
You like one actually but you never have the time to DIY it and truth be told… you wouldn’t know where to start?
You think they’re sleazy, or have to be sleazy to work - and you don’t want that(and I doon’t either)!
You think passive income is a far off dream…?
You’re intimidated by the tech?
If it’s any of the answers above - you’re leaving money on the table by NOT having a sales funnel in place. Because…
Even if your online course is live and you run it once a year… you can still use a funnel to get your ideal clients on the waitlist
Even if you don’t have time or the know-how to DIY it… I can build your sales funnel for you
Even if you think sales funnels are sleazy… you can build one that feels good and in tune with your values
Even if you think passive income is a far off dream… a sales funnel will bring that dream A LOT closer.
Even if you’re intimidated by the tech… did I mention that I can build your funnel for you and take the techy bits off your hands?
A sales funnel could be a game changer for your business.
If you don’t have a sales funnel right now, and you’re selling something, anything… you’re leaving money on the table by NOT having a sales funnel live.
Here’s what a sales funnel could be doing for you right now…
Making money in your sleep
I’ll start with the obvious one. When you have a sales funnel, you give yourself the gift of having those moments where you wake up, roll over and pick up your phone, you scroll through your inbox… and YAY! - A couple of sales have come in overnight.
Yes the online world is full of all sorts of promises and inflated projections of what passive income you can earn by doing… *nothing* AMIRITE?
BUT the truth is - with a sales funnel you really can make money in your sleep.
How much money you could be making in your sleep is all down to how much marketing you’re doing to FEED your sales funnel and how your sales funnel is converting leads into clients.
Wanna know how many sales and what revenue you could be driving with a sales funnel? Download my sales funnel calculator here.
Growing & priming your audience for your next launch
So you know you’ve got a launch coming up in a couple of months, when’s the best time to start priming your audience? Well, how about NOW? With the help of an automated sales funnel.
You could be attracting your dream clients into your world right now (with a juicy lead magnet)...
getting them on your mailing list (which is the HIGHEST converting marketing channels for sales at 66%… yup, over social media - just ask the Data & Marketing Association).
And warming them up for your launch through your sales funnel, and regular emails.
AND you could even invite them to join the waitlist for your up and coming course.
So, when it comes to launch time, you’ve grown an audience of ideal clients AND you have a waitlist of people waiting and excited to hear from you about your course.
Pretty great huh?
Drawing in your dream clients
At the top of your sales funnel you’ll have a juicy lead magnet - something your ideal clients can’t wait to get their hands on.
This helps you attract dream clients on to your list and into your sales funnel.
From there you’ll be delivering value packed content that helps them get to know, like and trust you.
I’m talking about giving generously with your content. None of that sleazy straight-in-for-the-sales type sales funnel vibe ~gross~!
Driving a consistent income… the sustainable way
Sure, a sales funnel probably isn’t going to deliver each month as much as your best-ever launch has… but do you have the energy to run your best-ever launch every month? Thought not!
With a sales funnel you can drive a consistent, reliable income each month WITHOUT getting stuck in the launch cycle and feeling the pressure to ‘get visible’ and be ‘present’ every day.
So having a sales funnel is kinda ideal for those months when you’re not launching, or you want to take things a bit easy, or take time out from your business.. WITHOUT your income bombing.
Freeing up your time and energy to focus on DISCOVER marketing
One of the biggest mistakes I see SO many entrepreneurs making at the moment is focussing ONLY on their ‘nurture’ and ‘convert’ marketing (middle to bottom of the marketing funnel) - and forgetting to continuously grow their audience (top of the marketing funnel) as well.
With a sales funnel in place to take care of a lot of the nurturing and inviting your leads to find out more about, and buy your offers - that frees up your headspace, time and energy to focus on audience building, longer-term, evergreen marketing strategies.
Blogging, video, YouTube, Outreach etc.
The kind of content that’s going to drive people to your website (and into your sales funnel) over time, for free, on autopilot, on evergreen.
But without a sales funnel there’s all too much trying to keep up with the content churn on social media and relying on Instagram for sales.
If you’re feeling *seen* when I say that… a sales funnel migh just help you out of that cycle.
Making business altogether less stressful
Relying on the success of your next launch, or on the social media algorithm for sales… let’s be honest, it’s stressful.
If you’ve ever heard yourself say (or think) this launch HAS to go well… yeah, that kinda pressure is stressful.
But if you had a sales funnel working for you in the background to drive some of your sales for you… pretty much on autopilot, well that would take some of the pressure off!
And you could go into your launch feeling altogether less pressure and stress. Which we all know is the recipe to a successful launch.
Creating space for your next big idea
Let’s say you wanna write a book, create your next programme or set up a completely unrelated-to-your-business side project.
When you’ve got a sales funnel bringing in sales for you on autopilot (as long as you’re feeling your sales funnel) - you’ve got the time, income and headspace that means you can focus on your next big idea.
~~~
Look, I’m biassed, I think sales funnels are the bomb.
But all too often I see entrepreneurs leaving money on the table all because they don’t have a sales funnel in place…
Because they’re put off by the tech
Because they don’t believe a sales funnel could work for them
Because they too damn busy launching and creating content for social media to DIY it.
I really don’t want YOU to be leaving money on the table, I want a sales funnel to be doing ^^ all of the above for you.
Ready to start driving sales in a more sustainable way and diversify your income streams? Let’s get your sales funnel up and running!
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