Dear Josephine, 

What would be your top tip for creating time and space for blogging and course writing, whilst still maintaining a great Instagram and Facebook presence?

I do enjoy social media, however I do feel the pressure of being visible and it takes time away from creating! I have so much I want to get out there, but feel incredibly time short - which then leaves me feeling frustrated. 

Yours, Feeling The Pressure Of Being Visible

You’ve run your course live a couple of times. It sells, and better still, your students get a great result from it. Yay!

But. You’re a bit ‘over’ launching it every few months, and then having to be there live, module by module, to teach your students. 

You want to take your live course and make it a self-led passive income?

Sure, writing a blog post isn't the 'sexy' quick win that firing out an instagram post can be...

BUT blogging is the long term, sustainable solution to building a Freedom Friendly Business…

And that sounds kinda wonderful to me!

If sales funnels were the silver bullet they are often made out to be online…

You’d have set them up on DAY ONE of your business and checked out to live in the Caribbean - AMIRITE?!

The truth is, there’s a certain stage in business when a sales funnel is really going to come through for you with the GOODS.

How would it feel to be focussed on introvert-friendly marketing instead?

How would it feel to take the pressure off yourself to be speaking to camera every day and ‘doing reels’?

Imagine if you could find a way to do your marketing while curled up on the sofa in your PJs! Read on fellow introvert! 

While sales funnels can be a game changer when it comes to scaling your business and increasing your income - the phrase ‘Passive income’ has a lot to answer for.

It has tricked many into thinking it’s all about setting up some savvy automated emails, having an online course…aaaand you’re done. BAM - 6-figures.

You’ve had your mailing list for a while now.

Over the last few months and years you’ve offered all sorts of free lead magnets, run a few challenges, and shared a few iterations of your newsletter. 

Aaaand as a result, you’ve got a long list of subscribers - get in!

But here’s the kicker…

I’ve seen so many business owners get tied to being on Instagram everyday because they get stuck in the trap of relying on it for a big chunk of their marketing and sales. It sounds like you’ve got stuck here too, but the good news is, there’s a way out.

You know you need to be blogging more, creating juicer podcast episodes and writing emails that people rave about - but what the heck do you talk about in your content to make that happen?

I am confident that no matter what you do in your business, it’s possible to create a never-ending bank of content ideas, using this process.

So you’re struggling to find a happy medium between running your online course with a live cohort, and offering it as an always-available evergreen offer?

I hear ya! Both evergreen and live courses have their pros and cons, and I’ve definitely experienced both sides of the coin over the last few years - as a course creator and student.

Have you ever got stuck in that loop of chasing the next business milestone, or telling yourself you’ll reward yourself when you reach X-goal…

Aaaand then you reach that goal or milestone and instead of celebrating your success - what do you do? You tell yourself you’ll actually reward yourself/ be happy/ be successful/ finally feel like a BOSS when you reach the NEXT goal or milestone?

Understanding your audience sits at the core of everything in your business. Knowing who your dream client is and what they want and need from you makes just about every decision further down the line in your business SO much easier.

What I’m talking about here is not just knowing who your audience are, but really understanding your audience on a deeper, emotional level.

Don't let your halloween pumpkin go to waste

This is the comforting pumpkin soup I grew up with. Earthy, rich, creamy. A sweet soup that tells you…

… cozy season is here.

A crazy 14.5 million pumpkins are expected to end up uneaten this year - madness. 🤯

Especially when pumpkin can taste this good ~ even your bog-standard carving pumpkin. 🎃

You’re not short of ideas. No, you’ve got way more ideas than time.

But that’s the problem, you’re struggling to figure out which ideas are all that, and which are just a distraction.

Wouldn’t it be great to know which ideas could be needle movers and which are time wasters?

Head out into the hedgerows in May-June and you’ll find a bounty of heavily scented Elderflower heads.

This elderflower cordial recipe is soooo simple.

The most time-consuming part of this process is collecting the Elderflowers, but to me, that’s a mindful activity. Another opportunity to connect with nature and the seasons.

In the early years of building my business I devoured business books, and I’ve taken some of my most comforting and useful nuggets of wisdom from them too.

Growing a business is one of the biggest adventures of self-discovery you’ll embark on, and books can offer a significant leg up on this rollercoaster of entrepreneurship.